Content Marketing is an alternative form of marketing that does not focus on selling a product, but instead provides customers with information about the product. One of the first recorded successes of content marketing dates back to 1904 when Jell-O salesmen distributed a free cookbook that showed the versatility of the food as a dessert. Within two years sales had risen to over $1 million. How's that for the success of content marketing? Today content marketing can take the form of videos, e-books, case studies and how-to-guides that can be published online to make them readily available to customers. Content marketing is more likely to leave a longer impression than other methods of marketing.
Article Marketing is a form of content marketing whereby an article is used to promote a business by being strategically placed online. The article may contain information about the business and a link to your website. One of the main aims of article marketing is to increase traffic to the business website. This is more likely to be successful if the article has good quality content. The article should not be too long, or sound too much like a sales pitch. The article should also create backlinks to the website as this will improve the search engine ranking. The key to this process is to make good use of content keywords.
The keywords that will be used in the article depend largely on what you are trying to achieve with your article. Remember it should not be used to promote your business directly but instead focus on creating awareness of your business. For example, a business selling children's toys may produce an article discussing the benefits of play on a child's development. Rather than worry too much about keyword density, focus on the relevance of the article in terms of the keyword. If the content is relevant to the keyword you have in mind then it should appear in the article often without much conscious effort to include it.
Content Keywords Tools
There are several different types of keyword tools that each serve a different purpose. While it is not a good idea to get too involved in using a large number of tools, having three or four programs that you use regularly can help assess the relevance of your keywords from a number of angles. 70% of internet users use Google as their primary search engine. Google provides a number of tools that can be used to research keywords. Keyword Planner can be used to see how your chosen keyword might perform in an internet search and show suggestions for alternative keywords. Google Trends can help you choose a keyword that is relevant to current trends in searching, or show how interest in a specific keyword has changed over time. If you are planning to target social media sites, YouTube's Keyword Tool and Twitter Search can be used for keyword research that is specific to social media.
If your business is not using content marketing to increase it's online presence, then it is a marketing strategy that should be given some serious consideration. The use of content keyword tools can make the process even simpler and the benefits to your business will soon be speaking for themselves. Get those keywords into your work and be sure to practice content marketing. Watch your business grow!
Bio: Irish Carter is a Wellness Specialist and owner of Dedicated 2 Life. Her mission is to help others Rock Wellness and be the best they can be in both their personal and professional lives. Besides being a Coach in Personal and Professional Development, she is a proud mom, a serial entrepreneur, author of 2 books and several publications, as well as a motivational speaker. Irish has over twenty years' experience assisting in Wellness and Development topics and holds degrees in both Social Work and Human Services. She is available for private consulting and public speaking events worldwide.